FarrPoint worked with Essex County Council to successfully raise awareness about the Digital Switchover among local businesses. Through expert-led webinars and tailored resources, we provided clear, actionable guidance on a complex topic, equipping businesses with the knowledge they need to confidently prepare and adapt to the changes ahead.
(this will open in a new window)Essex County Council identified an awareness gap within the business community about the Digital Switchover, as much of the communications focus thus far has been on the public sector or residents. To help address this Essex County Council enlisted the help of FarrPoint to aid with an awareness campaign around the impact of the Digital Switchover among their local business community. This initiative aimed to help businesses understand and prepare for the upcoming changes, ensuring they could adapt smoothly. Recognising the importance of both technical expertise and effective communication, Essex partnered with FarrPoint to deliver these technical insights in a clear and accessible manner.
The project involved raising awareness with a range of local businesses on the complexities of the Digital Switchover in a clear and engaging way. This included communicating varying levels of technical information to audiences with differing levels of understanding and ensuring the campaign's reach extended beyond live events to create a lasting educational resource that the Council can continue to reuse.
FarrPoint provided a comprehensive solution, combining the in-depth switchover expertise of its technical consultants with the skills of its internal marketing team, specialising in telecoms communications.
Key elements of the support included:
FarrPoint was an exceptional partner in our campaign to raise awareness about the Digital Switchover among businesses. Their ability to simplify complex technical details and address business queries during Q&A sessions was incredibly valuable. The webinars and resources they offered not only informed our local businesses but also gave them the confidence to handle the digital transition effectively.
Effective communication is key to the success of any digital transition. Whether you’re planning awareness campaigns or need expert support in delivering clear, engaging content for your audience, FarrPoint can help. Check out our services page or get in touch to explore how we can help enhance your next project.
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